Foodwise (news articles)
04 March 2016
When advertising retail seafood as “local”, it needs to be done with a clear understanding of what the term “local” means. When consumers buy retail seafood advertised as “local”, they have a right to expect that what they purchased was grown or caught in the immediate locality to where they are purchasing it from.
Seafood retailers must ensure that when only using the term “local” to describe their products, that it:
- relates, or is restricted to a particular area or one’s neighbourhood
- is associated with a particular locality or area, and
- relates to the area that you live in, or to the particular area that you are talking about.
Local food clearly refers to a geographic production area that is defined by boundaries and in close proximity to the consumer.
When using the word local to describe that a food was grown or caught etc, it should be followed with the particular area that it relates to.
Example: Prawns – Local - Coffs Harbour
This example describes the product as being caught in boats that work in the waters off Coffs Harbour and NOT Taree, Tweed Heads or in NSW in general.