Marketing

Endorsements are nutrition content or health claims made with the permission of an endorsing body. The endorsing body must meet Food Standards Code - external site requirements. Endorsements must not be misleading or deceptive under Australian Consumer Law - see the  Australian Competition & Consumer Commission (ACCC) website - external site. The NSW Food Authority does not approve or enforce endorsement requirements.

Marketing refers to the way a business promotes its products through advertising, sponsorship, logos or nutritional claims. For example, 'all natural' , 'home made', ' traditional recipe'. Marketing must not be misleading or deceptive under Australian Consumer Law - see the  Australian Competition & Consumer Commission (ACCC) website - external site. The NSW Food Authority does not approve or enforce marketing or advertising rules.

Certification means a product meets a particular standard, such as quality, ingredients, materials or manufacturing location or process, which can be identified by a certification trademark. For example, 'certified organic'. See the  Australian Competition & Consumer Commission (ACCC) website - external site. The NSW Food Authority does not approve or enforce certification trademarks.